1. To improve language is a way to improve the quality of life for lots of people
Improving language skills not only broadens one's communication abilities but also opens up new cultural horizons, enriching personal and professional life. It can enhance cognitive functions, improve employment prospects, and foster a deeper understanding and appreciation of diverse cultures. Furthermore, being proficient in multiple languages increases access to a wealth of information and connections worldwide, effectively bridging gaps between communities and expanding one's worldview.

2. More than 1.2 billion people learn foreign languages
Language Tutoring Market huge and grows CAGR 20,2%
Approximately 1.75 billion people worldwide are learning English, 1.2 billion people are currently learning a foreign language
Language learning market projected to reach $115,6B in 2030, CAGR 9.3% 2023-2030 (globenewswire, gminsights)
Online language tutoring market projected to reach $12,7B in 2030, CAGR 20,2% 2023-2030 (meticulousresearch)

3. Cutting-edge AI and engaging technologies are keys to increase effectivity of teachers and learning outcomes
For instance:
McKinsey research shows that "less than half of teachers' time is spent on direct interaction with students"
Sailer, M., Homner, L. Research shows the correlation between the amount of gamification and learning outcomes

4. AI can't replace human persuasiveness,
empathy and not only. Good teacher is still the key for learning outcomes
Human component is quite important for motivation. Also teacher review and correction of content solves the problem with GPT "hallucinations"

1. Our platform helps educators by improving their routine: crafts exercises, delivers content, motivates students, provides feedback and statistics. Our focus group initially are language course creators and educators aspire to achieve renown as early adopters and advisers of innovative technology.
2. With early adopters, we will build a community of teachers who will make sets of exercises and the best practices for using our tools.
3. We will expand the community using direct and referral marketing, leveraging educators' existing connections.

In parallel we will develop platform harnessing the best from AI growth and educators feedback

✔️ Paid Traction in Israel & Product Generates Sets of Exercises Embeddable Everywhere - done
🔜 Launch Worldwide for educators + Initiate Community of Methodologists
🔜 Exercises Crafting: add requested listening and pictures, reduce the percent of incorrect craftings less 1%
🔜 Engaging Mechanics: varies backgrounds, motivation scores, leaderboards
🔜 Customization for Course Creators and Schools
🔜 Learning Analytics including Common Mistakes
🔜 Ready B2C and B2B2C products